Why do your shoppers say one thing and do another?

2nd April 2019

70% of decisions and consumer actions are non-conscious, and yet, traditional researchers and marketers concentrate on reporting the conscious 30%. We’re different. We know from decades of decision science that what people say (their conscious responses) don’t drive their decision making – their non-conscious thoughts do.

The Study

We recently used one of our tried and tested tools to delve into the needs of over 400 shoppers who visit five major UK supermarkets: Tesco, Asda, Sainsbury’s, Aldi and Morrisons every week. We assessed their conscious (post-rationalised and biased) and nonconscious (automatic, intuitive, emotional) attitudes towards these stores.

Psychological Insights Create Lasting Impact

Our previous psychological insights have resulted in brands revolutionising the way their customers shop leading to a:

  • 60% increase in market potential through unlocking two new target audiences the brand wouldn’t have considered targeting before our help.
  • 9% increase in market share as a direct result of knowing the psychological behaviours of their customers 
  • 7% increase in trolley content spend as a result of need positioning 

Our insights could bring you similar results. If you’re asking yourself questions like:

  • Why are your efforts as a supermarket not as impactful as you imagined?
  • How psychologically can you differentiate your brand from the competition?
  • How do you create long-term behavioural engagement with your customer base?
  • How might you attract new customers (psychologically speaking)?

Want to Learn More?

Our report could be the answer. By downloading our research, you will gain:

  • 23 pages of psychological findings and insights
  • Graphs showing conscious and nonconscious attitudes towards each of the five supermarkets
  • Comparisons of how each brand is doing in the minds of the consumer base
  • Call-outs exploring what each brand is doing well and not so well
  • Psychological explanations of the findings
  • Psychological insights connected to the results
  • Follow up call or a meeting with an Innovationbubble business psychologist to discuss the details of the study and what this means for your business.
Author: Innovationbubble