What We Do
Did you ever wonder why your customers don’t behave as they say or as you expect? That is because traditionally organisations only focus to capture conscious responses of consumers. However, human behaviour is driven about 80% by our unconscious, our hidden motivations, habits and emotions that guide our intuition. At Innovationbubble, we focus not only on assessing your customers’ conscious responses (i.e. what they say) but also their unconscious to find out what really matters to them and what really drives their behaviour.
We provide you with evidence based insights and practical interventions, so your business can develop more impactful and long-lasting services, products and behavioural change.