What We Do
Did you ever wonder why your customers don’t behave as they say or as you expect? That is because traditionally organisations only focus on conscious attitudes of consumers. However, our behaviour is driven about 80% by our unconscious, our hidden motivations that guide our intuition. We focus on not only assessing your customers’ conscious responses (i.e. what they say) but also their unconscious to find out what really matters to them and what really drives their behaviour. That also allows us to create customer segmentations to find out who your customers really are, what their needs and motivations are and what drives them.
Then we provide you with evidence based insights and practical interventions to implement behavioural change.