Team

Dr Simon Moore (BSc, PhD, CPsychol) is a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour. Simon started his career as a behavioural psychologist working on survival and conservation with dolphins and apes. Simon has advised well-known global brands (in the financial services, retail, leisure, food and fashion sectors) on deploying psychological intervention strategies in order to improve consumer brand experience/engagement. His favourite insight projects have been with rebranding work with Guidedogs and in the financial services sector on trust and advocacy.

He has acted as an advisor to the UK and US governments. Simon is an author and regularly presents at international conferences on the psychology of behaviour in relation to consumer experience. He regularly appears on the TV and radio and in the press discussing consumer psychology and behavioural intervention. His favourite line to clients is ‘Who knows what we will find – all I know is that it will be important!’.

Katharina is a Business Psychologist and Managing Director at Innovationbubble, specialising in identifying the emotional, non-conscious, and motivational drivers of individual and group behaviour. Together with the Innovationbuble Team she has advised global brands such as Virgin Atlantic and Virgin Holidays, Capital Group, Thomas Cook, Habito, Ada, SuperValu, SafeCharge in relation to finding the hidden psychological influences on retention, loyalty, purchase decisions, employee engagement and trust and how brands build these insights into their business strategies.

Jamie is passionate about how behavioural science can inspire amazing communications and customer experiences.

He has 8 years experience in applying behavioural science to commercial challenges on behalf of a diverse range of clients.

Charlotte is a business psychologist who specialises in health, stress and behavioural change. Her role focuses on identifying nonconscious processes and biases in consumers and helping brands to deliver powerful behavioural strategies that influence change. Charlotte has previously worked with a number of global ecommerce retailers to help them create powerful and personalised customer experiences and has extensive experience with both quantitative and qualitative analysis.

Victoria is a Business Psychologist who works across both our CX and EX offering. She’s interested in how emotions affect decision making and applies her understanding of psychology and neuroscience to help businesses engage better with both their customers and employees to drive better performance.

Nigel has a background of 20 years business experience at Director Level in Marketing & Sales in the UK and EU.

He has designed and developed several ideas for online research engines that explore subconscious associations (thoughts and emotions) that influence decision making in organizations and markets. The proprietary processes include EMOTIX © and NEOPIC ©.

His current interests include the development of bespoke questionnaires in the areas of leadership, organizational atmosphere, and motivational structures & processes.

Nigel is the Director of Innovationbubble and also runs a small publishing company, “The Forum for Business & Consumer Psychology”, which produces a bi-annual journal and occasional booklets that promote the application of psychology in the worlds of business and marketing.

Paul is fascinated by psychology and the amazing transformative impact psychology plays in understanding how we can powerfully serve our customers when we understand their true motivational needs.  

Paul has 10 plus years’ experience working in the digital adverting space working for and with some the biggest publishers, tech providers and brands. 

Paul prides himself on developing partnerships with clients and building everlasting relationships.  

Marija is a psychologist with extensive experience in designing and managing large-scale international studies. Her primary experience has been in the health care sector, focusing on the mental health of immigrants and refugees, and identifying best practices in access, quality and appropriateness of health care services for this population. More recently her work has focused on understanding underlying psychological processes that drive human behavior, specifically identifying subconscious and non-rational drivers of decision-making within the health care sector.

Marija has a strong background in both qualitative and quantitative research. She has an in-depth knowledge of scientific principles combined with statistical abilities, to develop, design and implement study protocol, and collect and analyse large and complex datasets. She has the ability to disseminate study results, through presentation to the wider scientific and non-scientific communities, and to contribute publications to recognized peer reviewed journals and policy makers.

Jenni is an experienced Qualitative Researcher based in London. She has worked extensively on national and international research projects in the consumer, health, technology and social fields. Jenni is also a qualified psychotherapist and often calls upon techniques for accessing the creative imagination to find answers and insights. She is accustomed to working with a wide variety of methodologies such as online communities, focus groups, ethnography, insight-generation workshops, concept recycling and accompanied shops.

Jenni also speaks Portuguese and Spanish. She moderated depth interviews, technical observations and groups in Sao Paulo, Brazil during 2013 and 2014.