Team

Nigel has a background of 20 years business experience at Director Level in Marketing & Sales in the UK and EU.

He has designed and developed several ideas for online research engines that explore subconscious associations (thoughts and emotions) that influence decision making in organizations and markets. The proprietary processes include EMOTIX © and NEOPIC ©.

His current interests include the development of bespoke questionnaires in the areas of leadership, organizational atmosphere, and motivational structures & processes.

Nigel is the Director of Innovationbubble and also runs a small publishing company, “The Forum for Business & Consumer Psychology”, which produces a bi-annual journal and occasional booklets that promote the application of psychology in the worlds of business and marketing.

Dr Simon Moore (BSc, PhD, CPsychol) is a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour. Simon started his career as a behavioural psychologist working on survival and conservation with dolphins and apes. Simon has advised well-known global brands (in the financial services, retail, leisure, food and fashion sectors) in relation to deploying psychological intervention strategies in order to improve consumer brand experience/engagement. His favourite insight projects have been with rebranding work with Guidedogs and in the financial services sector on trust and advocacy.
He has acted as an advisor to the UK and US governments. Simon is an author and regularly presents at international conferences on the psychology of behaviour in relation to consumer experience. He regularly appears on the TV and radio and in the press discussing consumer psychology and behavioural intervention. His favourite line to clients is ‘Who knows what we will find – all I know is that it will be important!’.

Katharina is a Business Psychologist and Insights Director at Innovationbubble, specialising in identifying the emotional, non-conscious, and motivational drivers of individual and group behaviour. Together with the Innovationbubble Team she has advised global brands (e.g. Virgin Atlantic and Virgin Holidays, Capital Group, TalkTalk, Thomas Cook, Habito, Ada, SuperValu, SafeCharge) in relation to finding the hidden psychological influences on retention, purchase decisions, engagement and trust and how brands build these insights into their communications, sales and marketing strategies.

She has a great understanding of the strategies that can be applied to change organisations’ cultures and people’s behaviours as well as the importance of uncovering peoples’ conscious vs non-conscious behaviour.

Katharina is  also a REBT practitioner and uses the REBT (Rational Emotive Behavioural Therapy) approach to design and conduct behavioural change interventions and communication strategies.

Jessica is a business psychologist with an interest in the nonconcious drivers in human behaviour.

She strongly believes that all organisations can benefit from understanding how psychology and neuro science can help explain the choices people make as individuals, and how they affect organisational performance.

Her work ranges from what drives individual motivation, to drivers of consumer loyalty. She has extensive experience in multiple industries such as health, finance, travel and retail. 

She also teaches Work Psychology on an undergraduate and post graduate level at London Metropolitan University.

Sophia is a Business Psychologist who specialises in creating strategies which help both employees and organisations to reach their full potential. Her expertise has a particular focus on wellbeing and how to create better environments for people in occupational settings. Sophia specialises in identifying non-conscious motives of behaviours, which helps to understand the roots of organisational needs. Her clinical background coupled with her corporate experience gives her a comprehensive vision which allows her to bring well-informed and innovative solutions to organisations.

Marija is a psychologist with extensive experience in designing and managing large-scale international studies. Her primary experience has been in the health care sector, focusing on the mental health of immigrants and refugees, and identifying best practices in access, quality and appropriateness of health care services for this population. More recently her work has focused on understanding underlying psychological processes that drive human behavior, specifically identifying subconscious and non-rational drivers of decision-making within the health care sector.

Marija has a strong background in both qualitative and quantitative research. She has an in-depth knowledge of scientific principles combined with statistical abilities, to develop, design and implement study protocol, and collect and analyse large and complex datasets. She has the ability to disseminate study results, through presentation to the wider scientific and non-scientific communities, and to contribute publications to recognized peer reviewed journals and policy makers.

Dorothy is a Business Psychologist, specialising in behavioural issues within the workplace.

She has authored several research articles & management books on topics such as: Cognitive Behavioural Coaching at Work (2011) and Anger Management at Work (2013). In the pipeline is another book on Toxic Leadership (publication date 2017).

Dorothy was proud to become the winner of the UK National Training Award for her work in developing managers and employees, as well as accrediting & training managers in effective management coaching skills.

Jenni is an experienced Qualitative Researcher based in London. She has worked extensively on national and international research projects in the consumer, health, technology and social fields. Jenni is also a qualified psychotherapist and often calls upon techniques for accessing the creative imagination to find answers and insights. She is accustomed to working with a wide variety of methodologies such as online communities, focus groups, ethnography, insight-generation workshops, concept recycling and accompanied shops.

Jenni also speaks Portuguese and Spanish. She moderated depth interviews, technical observations and groups in Sao Paulo, Brazil during 2013 and 2014.

Edward Nelson has over 15 years experience developing people, leaders and teams. His insightful and energetic approach combine to effectively engage, support and challenge his clients.

Edward specialises in working with groups, from leading large conferences to developing high performing teams.  He has helped businesses achieve increased growth, exceed delivery targets and enhance customer experiences.  His dedication to learning and communication is refined through his work with diverse clients and continual professional development.

As an experienced coach, Edward supports individuals to overcome challenges and develop their leadership capabilities.  Using his extensive performance experience, he also helps salespeople and leaders improve their ability to win over their audience and deliver compelling messages – including Dragon’s Den contestants.

As well as being an accredited trainer and coach, Edward holds an MSc in Conflict Resolution and Mediation and is a certified Extraordinary Leader facilitator and PRISM Brain Mapper including: The Big 5, Emotional Intelligence & Team Performance

Andra is a senior business psychologist at Innovationbubble who helps create people-centred, future-proof products and services. She interrogates consumer’s decisions and buying behaviour through qualitative and quantitative methods with a particular focus on measuring the non-conscious and emotions.

She has advised brands in relation to retention, trust and loyalty both on and offline. Recent achievements with Innovationbubble include delivering global projects with client such as Virgin Atlantic, Virgin Holidays, Thomas Cook and Hotels.com.