Insights and Press from Innovationbubble

7th January 2019

The Secret to Managing Performance

It’s 1.30 pm on January 2nd 2019. I’m trundling my way through the motorway service station with a loaded buggy and a hungry baby. I find a table and we…

13th September 2018

Customer Insights Traditional Tools Don’t Tell You…

What makes a customer buy? Imagine you are branding a mealtime product for professional people. You may ask, what factors influence professional customers to buy food? Is the buyer dieting?…