Consumer behaviour: How emotions drive financial decisions
You’ve probably heard that emotions and “gut feelings” are involved in consumer behaviour and decision making. But do you know how, why and where that “gut feeling” actually comes…
consumer psychology
Insights and Press from Innovationbubble
How is Consumer behaviour driven more by narratives than price?
Why do emotional based communications (Marketing, Sales, PR etc) engage and persuade consumers four times more than facts, figures, or pricing? The explanation for this lies within the structure and…
Understanding the New Consumer in a Covid World
Today’s world is surrounding consumers with a continuous stream of information and technology. COVID-19 has only accelerated this, with us seeing technological adaptation that was predicted to span years…
Using the power of Behavioural Insights to drive Brand Relevance
Read the full article on The Drum! Smart brands understand that getting into a price war with their competitors is not really going to make them differentiate. They also know…