What do customers ‘psychologically’ associate with Supermarket Brands?A psychology report based on consumers conscious and non-conscious associations with supermarkets in the UK.
Why do your shoppers say one thing and then do another?
Why are your efforts as a supermarket not as impactful as you imagined?
How psychologically can you differentiate your brand from the competition?
How do you create long term behavioural engagement with your customer base?
How might you attract new customers (psychologically speaking)?
We know from decades of decision science that what people say isn’t what drives their decisions and behaviour – it is influenced by how they feel about something.
The past 4 decades of neuroscience has demonstrated that 70% of decisions and consumer actions are influenced to these non conscious influences. Yet market research instead concentrates on reporting on the 30% of the post rationalised consumer insights.
As a brand would you want to know 100% of what influences consumers to shop with you rather than just 30% of the reality?
We conducted a study with over 400 individuals in the UK (who undertake weekly shops) to assess both their conscious (post rationalised and biased) and nonconscious (automatic, intuitive, emotional) attitudes towards 5 major UK supermarkets: Tesco, Asda, Sainsbury’s, Aldi and Morrisons.
What the report contains
- PPT report with 23 pages of insights
- Spider diagrams depicting conscious and nonconscious attitudes towards each of the 5 supermarkets
- Comparisons of how each brand is doing in the minds of the consumer base
- Call-outs in terms of what each brand is doing well and not so well
- Psychological explanations of the findings
- Psychological insights connected to the findings
- Follow up call or a meeting with an Innovationbubble business psychologist to discuss the details of the study and what this means for your business.