New Research Shows That Customers “Trust Their Gut”13th November 2019
Let’s face it – we all feel pretty exonerated when independent sources from scientific research support our work.
We have been helping brands for years understand that customers do not:
1) engage or get persuaded by product facts and figures
2) price is of paramount importance to their purchase decisions
So it was nice to learn of more research supporting our consultations. You might find this an interesting read.
If you want to start to deploy this consumer relationship fireproofing in your marketing, digital or sales then do reach out. We have a strong track record of helping you understand audiences and how they make decisions. [email protected]