Strengthens your brand, marketing, and product/service activities by identifying the real engagement opportunities and hidden vulnerabilities.
EMOTIX© reveals what its customers/prospects and employees truly think and feel about the company’s products/services/brand vs what they just say. It does that by differentiating between conscious and nonconscious responses.
EMOTIX© is based on the Implicit Association Test developed by scientists at Harvard University in 1998, and combines this with over 20 years of research about conscious and nonconscious mental systems.
EMOTIX© is the ideal tool for understanding the opportunities and vulnerabilities of your strategies. It tests associations with concepts, your brand vs your competitors, products, prototypes and package designs.