Insights and Press from Innovationbubble

9th August 2007

Marketing is an easy touch!

The study tested if evaluation of Aesthetic quality is influenced by tactile information and whether the evaluation process is affected more by one modality (vision) than another (touch). Tactile sensing…

19th January 2005

The Emotional Drives behind Want

As the January sales hit stores across the UK, it’s time to uncover the science behind shopping sprees. What is the exhilarating rush we experience when we bag a bargain? Do we…

1st September 2004

Colour in Retail Environments

Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series…