We’re a new type of insight consultancy.

We’re curious about why people don’t do what they say.

We investigate the reason for your customers’ behaviour, providing your business with the insight you need.

Our Work What We Do

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Our Work

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HOW WE DO IT

CONSTRUCTING THE WINNING FORMULA

We use cutting-edge psychological tools and techniques to truly understand what your customers or workforce say, think and feel – and why.

Our bespoke qualitative and quantitative approach guarantees new, actionable insights based on robust data and scientific rigour.

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Latest News

The basis of trust in organisations and brands

  In the past few years several surveys have shown that roughly two thirds of the public (i.e. potential customers) do not trust businesses; and over two thirds of employees do not trust their bosses. In the past, these finding might have produced a shrug and a “so what!” from certain executives at some organisations. […]

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Psychologically customer’s equate frictionless with meaningless.

Article published on Huffington Post We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back […]

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The Daily Mail picks up on our insights research with Hotels.com around the psychological and non conscious factors that impact customer experience when staying away from home…

Our M.D. Simon Moore has recently interviewed for The Daily Mail to give insights about running a successful and customer-centric hotel. Here is the extract for the article, enjoy! Want to run a successful hotel? Then do the maths, because apparently there’s a formula for getting ahead in the business. According to a new study, […]

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