Insights and Press from Innovationbubble

Colour in Retail Environments

by Innovationbubble | 1st Sep 2004 | posted to Press

Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series of cluttered distractor fields. The results supported previous findings regarding the effect of colour and showed that, even in cluttered environments, certain hues helped in…