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NPS: It’s good…but not that good

by Innovationbubble | 2nd November 2016 | posted to Insights

The Net Promoter Score (NPS) is a simple but powerful tool that uses a single question to obtain a comparative measure of client satisfaction. Some businesses also use NPS as a measure of loyalty but it can be seen as an indicator of WOM (word of mouth) promotion or Buzz surrounding a brand.  NPS is…

Dress down Fridays make us sub-consciously less creative!

by Innovationbubble | 14th October 2016 | posted to Uncategorised

Its Friday. Many of you are probably sitting reading this in less formal clothes than you were wearing yesterday. Dress down fridays were meant to represent casual wind-down and a creative end to the week. Presumably the feeling was that casual = productive. New scientific research suggests that dress down Fridays might have the opposite…

Early Fridays = Higher Productivity

by Innovationbubble | 6th October 2016 | posted to Insights

Do you still finish work at 5pm or even, god forbid, 6pm on a Friday? There is a growing trend for businesses to let their employees pack up early on Fridays. Red Bull announced the 29th July 2016 to be the official ‘National 4pm finish Day’ and reports have it that Kellogg’s has been letting…

Advertising effectiveness and your emotions

by Innovationbubble | 30th September 2016 | posted to Insights

No doubt, the challenge of a marketing message is to find a most effective way to communicate information. But how could we find it?   As discussed in previous posts, some information is processed consciously whereas other information is processed non-consciously. Some information generates rational thought, some generates emotional thought. While rational thoughts are more…