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Nevermind the buzzwords: the importance of a holistic organisational vision

    Disruption in the HR profession Over the last decade the HR community have seen their profession transforming into a much more complex function. HR professionals now have to deal with everything from mental health to new technologies.  It can be very easy to get lost in the abundance of what have unfortunately seemed…

Beyond World Mental Health Day: Employers’ duty in the workplace

Today is World Mental Health Day. It is a great initiative to spread the word out there and raise awareness. It is a good conversation opener. However, awareness is just the start.   A responsibility Poor mental health is still symptomatic across the workplace. Pressures associated with workload, work-life balance, office politics and poor ergonomics…

Are you marketing to ‘ghost’​ customers?

by Innovationbubble | 5th Oct 2018 | posted to Insights, Marketing, Press

Hands up if you answer yes to any of the following: Our customers (B2B and B2C) actual behaviour is different to what they tell us they want/will do/won’t do. The data we collect on our customers doesn’t really enable us to predict how to best engage them…. When we provide what customers tell us they…