Insights and Press from Innovationbubble

Early Fridays = Higher Productivity

by Innovationbubble | 6th October 2016 | posted to Insights

Do you still finish work at 5pm or even, god forbid, 6pm on a Friday? There is a growing trend for businesses to let their employees pack up early on Fridays. Red Bull announced the 29th July 2016 to be the official ‘National 4pm finish Day’ and reports have it that Kellogg’s has been letting […]

Advertising effectiveness and your emotions

by Innovationbubble | 30th September 2016 | posted to Insights

No doubt, the challenge of a marketing message is to find a most effective way to communicate information. But how could we find it?   As discussed in previous posts, some information is processed consciously whereas other information is processed non-consciously. Some information generates rational thought, some generates emotional thought. While rational thoughts are more […]

Communities in the workplace and employee retention

by Innovationbubble | 21st September 2016 | posted to Insights

The workplace concept has changed dramatically over the past decades. While in the past it was common that people spent their entire life in one role, nowadays leaving after 1- 2 years is usually common.It seems as though people have lost their “workplace loyalty”. Some would also argue that workplaces have lost their human touch […]

Is the non-conscious killing your advertisement efforts?

by Innovationbubble | 15th September 2016 | posted to Uncategorised

Measures of advertising effectiveness were studied from so many perspectives that it becomes hard to evaluate which type of assessment would bring most accurate results. We have invited our collaborator Laura Zaikauskaite to shed some light on to why the non-conscious should be considered when creating and measuring advertising campaigns: Today, marketers rely on different […]