News

Insights and Press from Innovationbubble

Our insights were picked up by The Times

by Innovationbubble | 21st November 2017 | posted to Press

Innovationbubble’s research with Fetch was picked up by The Times last weekend. The experiment involved a week long digital detox where we applied a multi-disciplinary method of exploring the effects of the detox. In the experiment, a short psychometric test was applied face to face by a trained psychologist to all participants before the ‘digital…

The basis of trust in organisations and brands

by Innovationbubble | 17th August 2017 | posted to Insights

  In the past few years several surveys have shown that roughly two thirds of the public (i.e. potential customers) do not trust businesses; and over two thirds of employees do not trust their bosses. In the past, these finding might have produced a shrug and a “so what!” from certain executives at some organisations….

Psychologically customer’s equate frictionless with meaningless.

by Innovationbubble | 13th June 2017 | posted to Insights

Article published on Huffington Post We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back…

The Daily Mail picks up on our insights research with Hotels.com around the psychological and non conscious factors that impact customer experience when staying away from home…

by Innovationbubble | 27th April 2017 | posted to Press

Our M.D. Simon Moore has recently interviewed for The Daily Mail to give insights about running a successful and customer-centric hotel. Here is the extract for the article, enjoy! Want to run a successful hotel? Then do the maths, because apparently there’s a formula for getting ahead in the business. According to a new study,…