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Insights and Press from Innovationbubble

The basis of trust in organisations and brands

by Innovationbubble | 17th August 2017 | posted to Insights

  In the past few years several surveys have shown that roughly two thirds of the public (i.e. potential customers) do not trust businesses; and over two thirds of employees do not trust their bosses. In the past, these finding might have produced a shrug and a “so what!” from certain executives at some organisations. […]

Psychologically customer’s equate frictionless with meaningless.

by Innovationbubble | 13th June 2017 | posted to Insights

Article published on Huffington Post We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back […]

The Daily Mail picks up on our insights research with Hotels.com around the psychological and non conscious factors that impact customer experience when staying away from home…

by Innovationbubble | 27th April 2017 | posted to Press

Our M.D. Simon Moore has recently interviewed for The Daily Mail to give insights about running a successful and customer-centric hotel. Here is the extract for the article, enjoy! Want to run a successful hotel? Then do the maths, because apparently there’s a formula for getting ahead in the business. According to a new study, […]

Keynotes from CEM Telecoms in North America

by Innovationbubble | 8th November 2016 | posted to Events

By Lea Zeller In late October 2016, the Customer Experience Management (CEM) Telecoms in North America event took place in Atlanta. The conference aims to bring Telco and cableco professionals together to discuss the latest advancements in their field. Companies represented at this year’s event ranged from Nokia to Verizon and Cable & Wireless. My […]