How we do it

We use a suite of bespoke qualitative and quantitative tools and techniques to truly understand stakeholders’ behaviours and decision-making processes. Our approach guarantees scientific rigour, robust data and actionable insights.

Emotix©

What is it?

EMOTIX© reveals what people really think and feel (the nonconscious) as well as what people say they think and feel (the conscious).

EMOTIX© is a unique online engine based on psychological research into nonconscious decision drivers. It works by presenting people with images of brands, characteristics and/or emotions and asking them to agree or disagree with the association. Responses are analysed for strength of association to reveal conscious and nonconscious thoughts and feelings.
The results from EMOTIX© reveal the most powerful factors that influence what people think and feel about a product, brand or company. EMOTIX© is designed to be flexible, and can be used to analyse peoples’ perceptions towards a wide range of items, situations and concepts.

It can be used to understand both your customers and your employees:

Customers

EMOTIX© is the ideal tool for in-depth concept testing, brand comparisons, product associations, prototype and package testing

Employees

EMOTIX© is the ideal tool to test company feedback systems, HR systems and internal brand perception, as well as employee and company value compatibility.

Completion Time: 5 minutes

What Does it do?

  • EMOTIX© reveals the nonconscious; what people really think and feel, as well as the conscious; what people say they think and feel.
  • It examines peoples’ associations with a brand, product or company and graphically illustrates their perceptions by developing perception maps. These maps reveal the most influential factors that are affecting peoples’ decisions and behaviour.
  • EMOTIX© avoids the common biases of traditional questionnaire responses, to really understand what people think and feel.

EMOTIX© is based on the Implicit Association Test developed by scientists at Harvard University in 1998 and combines this with research about conscious and nonconscious mental systems.

What do you get out of it?

  • EMOTIX© helps companies understand why people engage or fail to engage with their product, brand or company, by identifying the most influential factors that are creating or disrupting engagement.
  • It provides a unique opportunity for management, HR and marketing teams to gain a deeper understanding and insight into their customers’ or their employees’ nonconscious perceptions. Allowing them to develop marketing communication strategies that are based on peoples’ true perceptions and motivations.
  • A typical EMOTIX© engine is quicker and more engaging for participants than the equivalent standard questionnaire.
  • The online engine can handle large sample sets across international markets and generates easily accessible perception maps.

Emotix© Engagement

What is it?

EMOTIX ENGAGEMENT© examines employees’ nonconscious perceptions about their workplace. It is an employee focused tool.

EMOTIX ENGAGEMENT© adapts our bespoke EMOTIX© tool to assess seven areas that psychologists and health scientists have identified as key for employee engagement. It works by presenting people with images of characteristics and emotions and asking them to agree or disagree with the association. Responses are analysed for the strength of association to reveal employees’ nonconscious thoughts and feelings about their work.

Employees

EMOTIX ENGAGMENT© is ideal for diagnosing employee engagement issues. It can be used to address staff turn-over rates, aid recruitment and bolster employee retention.

What Does it do?

  • EMOTIX© ENGAGEMENT reveals the nonconscious; what people really think and feel, as well as the conscious; what people say they think and feel.
  • It examines employees’ associations with their workplace and graphically illustrates their perceptions by developing a perception map. These maps reveal the most influential factors that are affecting employee engagement.
  • Unlike traditional employee opinion surveys, EMOTIX© ENGAGEMENT examines the user’s nonconscious perceptions to reveal how employees really feel about their workplace.
  • EMOTIX© ENGAGEMENT avoids the common biases of traditional questionnaire responses, to really understand what people think and feel.
  • EMOTIX© ENGAGEMENT is based on the implicit association test developed by scientists at Harvard University in 1998 and combines this with research about conscious and nonconscious mental systems.

What do you get out of it?

  • EMOTIX© ENGAGEMENT helps companies understand what aspects of their brand and values employees engage or fail to engage with by identifying the most influential factors that are creating or disrupting employee engagement.
  • It provides a unique opportunity for management and HR teams to gain a deeper understanding and insight into employees’ nonconscious perceptions. Allowing them to develop communication strategies that are based on employees’ true perceptions and motivations.
  • A typical EMOTIX© ENGAGEMENT engine is quicker and more engaging for participants than the equivalent standard questionnaire.
  • The online engine can handle large sample sets across international markets and generates easily accessible perception maps.

Neopic©

What is it?

NEOPIC© provides insights into what drives employee’ behaviour by building individual strength profiles.

NEOPIC© is the ideal tool to align your employees. It can be used to aid recruitment, build closer teams, support professional development and ensure a strong culture across your business.

NEOPIC© is a custom built online test based on the NEO Personality Inventory, an established psychometric questionnaire. It works by presenting people with a series of images and/or words and asking them to select either ‘this is like me’ or ‘this is not like me’. The responses are then analysed and consolidated to build a unique strength profile, highlighting the person’s emotional, interpersonal, experiential, attitudinal, and motivational styles.

Employees

NEOPIC© is the ideal tool to align your workforce. It can be used to aid recruitment, build closer teams, support professional development and ensure a strong culture across your business.

Completion Time: 5 minutes

What Does it do?

  • NEOPIC© uncovers employees’ behavioural drivers to build individual strength-profiles.
  • It avoids the common biases of traditional questionnaire responses, to really understand what drives employee behaviour.
  • NEOPIC© is based on the NEO Personality Inventory, a psychometric questionnaire first developed in 1978.

What do you get out of it?

  • NEOPIC© helps companies understand their employees’ behaviour drivers, allowing them to build harmonious and productive teams.
  • It provides a unique opportunity for management and HR teams to gain insight into the decision-making processes of their employees or customers and adapt their marketing communications strategies accordingly.
  • A typical NEOPIC© engine is quicker and more engaging for participants than the equivalent standard questionnaire.
  • The online engine can handle large sample sets across international markets and provides individual strength-profiles.

Neopic© Archetype-Engine

What is it?

NEOPIC© ARCHETYPE-ENGINE uncovers peoples’ values and the motivational forces which drive their behaviour. It can be used to understand both your customers and your employees:

NEOPIC© ARCHETYPE-ENGINE is an online tool that uses Jungian archetypes to identify fundamental motivational-value profiles. It works by presenting people with a variety of real life situations and asking them to select the responses they relate to. The results are then analysed and consolidated to reveal peoples’ motivation profiles.
When integrated into customer segmentation strategies these profiles highlight the universal motivational forces that drive customer behaviour towards a product, brand or company. Alternatively, when integrated into HR recruitment and retention policies, these profiles help to ensure that the right people are hired for the right roles.

 

Customers

NEOPIC© ARCHETYPE-ENGINE is ideal for customer segmentation, based not just on what people say, but on fundamental psychological needs.

Employees

NEOPIC© ARCHETYPE-ENGINE is the ideal tool to support employee recruitment, retention and company restructures.

Completion Time: 5 minutes

What does it do?

  • NEOPIC© ARCHETYPE-ENGINE uncovers people’s values and categorises them into four fundamental motivational-value orientations.
  • The tool avoids the common biases of traditional questionnaire responses, to really understand peoples’ values.

NEOPIC© ARCHETYPE-ENGINE is based on Jung’s archetype theory, first developed in 1919 and draws on almost a century of established research.

What do you get out of it?

  • The NEOPIC© ARCHETYPE-ENGINE helps companies understand their customers’ and employees’ values, so they can predict the way people with different value-profiles behave across specific situations.
  • It provides a unique opportunity for management and marketing teams to gain insight into the decision-making processes of their employees or customers and adapt their marketing communications strategies accordingly.
  • A typical NEOPIC© ARCHETYPE-ENGINE is quicker and more engaging for participants than the equivalent standard questionnaire.
  • The online engine can handle large sample sets across international markets and categorises customers or employees into four different motivational-value orientations.

Psychological Interview

What is it?

PSYCHOLOGICAL INTERVIEWS provide in-depth insight and understanding of peoples’ perceptions. They can be used to understand both your customers and your employees:

PSYCHOLOGICAL INTERVIEWS are one-to-one interviews led by an InnovationBubble psychologist. Our projective interviewing techniques encourages the expression of underlying emotional and motivational factors. Non-verbal behaviour, including body language and tone of voice are analysed to understand the person’s conscious and nonconscious opinions. These insights are consolidated to reveal peoples’ underlying perceptions towards a product, brand or company.

 

Customers

PSYCHOLOGICAL INTERVIEWS are ideal for customer experience testing, package testing and product positioning.

Employees

PSYCHOLOGICAL INTERVIEWS are ideal for addressing internal challenges or managing periods of change or transition.

What does it do?

  • PSYCHOLOGICAL INTERVIEWS provide deep insights into the specific topic or topics chosen for investigation.
  • As psychologists, we are trained to pick up nonverbal and tonal cues that reveal individuals’ emotional and motivational responses. Together with the verbal information provided we collate all the insights we have gathered to provide a fully-rounded and in-depth understanding of the perceptions of the interviewee.
  • We use PSYCHOLOGICAL INTERVIEW techniques that are tried and tested and supported by decades of research.

What do you get out of it?

  • PSYCHOLOGICAL INTERVIEWS help companies understand their customers’ and employees’ complex and sometimes contradictory emotional and motivational responses to specific topics and challenges.
  • It provides a unique opportunity for management, HR and marketing teams to gain a deeper understanding and insight into the underlying factors affecting decision making processes.

Insight Groups

What is it?

INSIGHT GROUPS reveal peoples’ opinions, decision making processes and emotional experiences. They can be used to understand both your customers and your employees:

INSIGHT GROUPS are in-depth group interviews with four to six participants led by an Innovationbubble psychologist. Our interviewing technique focuses on mapping cognitive decision making processes and quantifying emotional experiences. Verbal and non-verbal cues are identified and analysed to understand the experiences and attitudes that inform peoples’ opinions and decisions about a product, brand or company. INSIGHT GROUPS can also be used more broadly to assess retail or workplace environments and their impact on the customer or employee.

 

 

Customers

INSIGHT GROUPS are ideal for building brand identity, informing communications strategies, new product development and retail environment analysis.

Employees

INSIGHT GROUPS are ideal for assessing workplace environments, managing company culture and periods of change or transition.

What does it do?

  • INSIGHT GROUPS provide deep insights into the specific topic or topics discussed with a small group.
  • We use our psychological expertise to analyse the groups’ conversation, picking up on nonverbal and tonal cues that reveal the individuals’ emotional and motivational responses. Together with the verbal information provided we collate all the insights we have gathered to provide a fully-rounded and in-depth understanding of the groups’ perceptions.
  • We use psychological interview techniques that are tried and tested and supported by decades of research.
  • INSIGHT GROUPS can be adapted to psychologically assess retail and workplace environments to understand their impact on customers and employees.

What do you get out of it?

  • INSIGHT GROUPS help companies understand their customers’ and workforces’ complex and sometimes contradictory emotional and motivational responses to specific topics and challenges.
  • It provides a unique opportunity for management, HR and marketing teams to gain a deeper understanding and insight into the underlying factors affecting decision making processes.

Emotional Journey Mapping

What is it?

EMOTIONAL JOURNEY MAPPING uncovers the conscious as well as nonconscious drivers that impact customers’ decisions. It is a customer focused tool.

EMOTIONAL JOURNEY MAPPING consists of detailed group interviews led by an Innovationbubble psychologist which focus on customers’ emotional journeys. Our interviewing technique uses open-ended, reflexive questions to truly understand the thoughts and feelings behind each step of the customer journey. The results reveal customers’ attitudes, emotions, preferences, wishes and hopes when engaging with a product, brand or company.

 

Customers

EMOTIONAL JOURNEY MAPPING is ideal for building brand identity and new product development, as well as informing advertising, marketing and communications strategies.

What does it do?

  • EMOTIONAL JOURNEY MAPPING captures the customers’ full story, including their attitudes, emotions, preferences, wishes and hopes.
  • We use INSIGHT GROUPS to investigate the customer journey in detail, using our psychological expertise to analyse the groups’ conversation, picking up on nonverbal and tonal cues that reveal the individuals’ emotional and motivational responses.
  • Together with the verbal information provided we collate all the insights we have gathered to provide a fully-rounded and in-depth emotional journey map.
  • EMOTIONAL JOURNEY MAPPING is based on the fundamental principles of psychology.

What do you get out of it?

  • Unlike traditional journey mapping exercises, our approach provides information about the conscious as well as nonconscious drivers of a target audience at each stage of the customer journey.
  • It provides a unique opportunity for management and marketing teams to gain a deeper understanding into their customers’ emotions when they engage with a brand, product and company.
  • An EMOTIONAL JOURNEY MAP allows companies to improve customers’ experiences, by understanding how to engage them emotionally.

Command decisions

What is it?

COMMAND DECISIONS helps companies strengthen their workforce and working practices. It is an employee focused tool.

COMMAND DECISIONS is an all-day workshop led by an Innovationbubble psychologist. Strategic decision making and team building exercises are observed and analysed for verbal and non-verbal cues. The results are consolidated to reveal employee needs, motivational drivers, communications and leadership styles which can be used to strengthen working relations.

Employees

COMMAND DECISIONS is ideal for team building, resolving internal challenges and bolstering company culture management.

What does it do?

  • COMMAND DECISIONS provides deep insights into the way teams work together, noting points of compatibility and difference among team members.
  • We use our psychological expertise to analyse the groups’ working styles, picking up on nonverbal and tonal cues that reveal the individuals’ needs, motivational drivers, communications and leadership styles.
  • We then collate all the insights we have gathered to provide a fully-rounded and in-depth understanding of the team’s working dynamics.

What do you get out of it?

  • COMMAND DECISIONS help companies understand how employees work together and make collective decisions.
  • It provides a unique opportunity for management and HR teams to gain a deeper understanding and insight into the underlying factors affecting working styles, communications and decision making.