How we do it

We use a suite of bespoke qualitative and quantitative tools and techniques to truly understand stakeholders’ behaviours and decision-making processes. Our approach guarantees scientific rigour, robust data and actionable insights.

Emotix©

What is it?

EMOTIX© reveals what people really think and feel (the subconscious) as well as what people say they think and feel (the conscious).

EMOTIX© is the ideal tool for in-depth concept testing, brand comparisons, product associations, prototype and package testing.

EMOTIX© is a unique online engine based on psychological research into subconscious decision drivers. It works by presenting people with images of brands, characteristics and/or emotions and asking them to agree or disagree with the association. Responses are analysed for speed, frequency and strength of association to reveal conscious and unconscious thoughts and feelings. The results from EMOTIX© reveal the most powerful factors that influence what customers’ think and feel about a product, brand or company.

What Does it do?

  • Emotix© reveals the ‘subconscious’; what people really think and feel (System 1) and also the ‘conscious’; what people say they are thinking and feeling (System 2).
  • It uses ‘strength of association’ to identify perceptual or image maps. These graphically illustrate how a brand, product or issue is perceived by consumers, employees, of stakeholders.
  • The analysis of the output from Emotix© predicts the most influential factors that are influencing decisions and behaviour.
  • The process avoids the common biases of traditional (System 2) questionnaire responses (e.g social desirability and conformity).
  • A typical Emotix© engine is quicker and more engaging for participants than the equivalent standard questionnaire.
  • The online engine can handle large sample sets across international markets.

How does it work?

People are presented with online images representing brands, characteristics and/or emotions. Responses are analysed in terms of frequency of response and strength of association.

What do you get out of it?

  • It helps companies understand why consumers/stakeholders engage or fail to engage with a brand/product/issue.
  • It identifies the most influential factors (positive and negative) that are creating the brand experience.
  • It allows companies to develop communication strategies that are based on people’s true perceptions and motivations.
  • It gives the unique opportunity to gain insight into people’s subconscious perceptions.
  • It allows for a deeper understanding of the real reasons behind decision making.
  • Results are statistically analysed and presented in tangible spider diagrams.

What is it used for?

  • Concept Testing
  • Brand competition comparison/testing
  • Product associations/testing
  • Packaging
  • Prototype testing

Neopic©

What is it?

NEOPIC© provides insights into what drives employee’ behaviour by building individual strength profiles.

NEOPIC© is the ideal tool to align your workforce. It can be used to aid recruitment, build closer teams, support professional development and ensure a strong culture across your business.

NEOPIC© is a custom built online test based on the NEO Personality Inventory, an established psychometric questionnaire. It works by presenting people with a series of images and/or words and asking them to select either ‘this is like me’ or ‘this is not like me’. The responses are then analysed and consolidated to build a unique strength profile, highlighting the person’s emotional, interpersonal, experiential, attitudinal, and motivational styles.

What Does it do?

  • Neopic© gives insight into individuals’ behavioural drivers i.e. their emotional, interpersonal, experiential, attitudinal, and motivational styles.
  • The process avoids the common biases of traditional (System 2) questionnaire responses (e.g. social desirability and conformity).
  • A typical Neopic© engine is quicker and more engaging for participants than the equivalent standard questionnaire, and is therefore more likely to offer a more balanced output.

How does it work?

Respondents are presented with a series of images and words. Using the mouse to select the stimuli as ‘like me’ or ‘not like me’, the individual builds a strengths profile, which is fed back immediately, and can be used for further developmental work.

What do you get out of it?

  • An analysis for the output can be used for building harmonious and highly productive teams
  • It enables employees to reflect on their strength-profile and become better ‘team players’ for example.
  • Neopic© can be used as part of the recruitment process.
  • Neopic© can be used to help create a more engaging work culture.

What is it used for?

  • Recruitment purposes
  • Team building
  • Personal and professional development
  • Culture management

Neopic© Archetype-Engine

What is it?

NEOPIC© ARCHETYPE-ENGINE uncovers people’s values and the motivational forces which drive their behaviour.

NEOPIC© ARCHETYPE-ENGINE is ideal for customer segmentation, based not on just what people say, but on fundamental psychological needs.

NEOPIC© ARCHETYPE-ENGINE is an online tool that uses Jungian archetypes to identify fundamental motivational-value orientations. It works by presenting people with a variety of real life situations and asking them to select the responses they relate to. The results are then analysed and consolidated to reveal customer motivation profiles. When integrated into customer segmentation strategies these profiles highlight the universal motivational forces that drive customer behaviour towards a product, brand or company.

What does it do?

  • Neopic© Archetype-Engine uncovers the important values in a person’s life at the moment.
  • Based on Jung’s archetype theory, our Neo-engine identifies 4 fundamental Motivational-Value orientations that help differentiate individuals’ propensity to behave in certain ways across situations.
  • It only takes a few minutes to complete.
  • It gives immediate feedback/output.

How does it work?

People are presented with images representing life situations are asked to click the images they can relate to.

What do you get out of it?

It helps companies identifying employees’ and consumers’ key motivations that drive their behaviour.

It allows company to gain insight into decision making processes of their employees, customers or target audiences.

It illustrates how a brand is perceived in terms of fundamental value-orientations.

What is it used for?

  • Product placement
  • Market analysis
  • Marketing purposes
  • Advertising purposes
  • Brand imagery

Psychological Interview

What is it?

PSYCHOLOGICAL INTERVIEWS provide in-depth insight and understanding of people’s perceptions.

PSYCHOLOGICAL INTERVIEWS are ideal for customer experience testing, package testing and product positioning.

PSYCHOLOGICAL INTERVIEWS are one-to-one interviews led by an Innovationbubble psychologist. Our projective interviewing technique encourages the expression of underlying emotional and motivational factors. Non-verbal behaviour, including body language and tone of voice are analysed to understand the person’s conscious and subconscious opinions. These insights are consolidated to reveal people’s underlying perceptions towards a product, brand or company.

What does it do?

  • Psychological interviews give insight into the aspects of an issue that are of most importance to a target group.
  • Our projective interviewing technique indirectly encourages the expression of underlying emotional and motivational material, which the respondent is otherwise unaware of.
  • Non-verbal behaviour, such as body language and tone of voice are analysed by the psychologist to get an in-depth understanding of the perceptions of the interviewee.

How does it work?

Participants are encouraged to access and report feelings and motivations that may not surface using more rational question-and-answer interviewing techniques.

What is it used for?

  • Product placement
  • Customer experience testing

What do you get out of it?

  • In-depth knowledge about emotions and motivations that are underlying decision making processes.

Insight Groups

What is it?

 

INSIGHT GROUPS reveal people’s opinions, decision making processes and emotional experiences.

 

INSIGHT GROUPS are ideal for building brand identity, informing communication strategies, supporting company culture management and new product development.

INSIGHT GROUPS are in-depth group interviews with four to six participants led by an Innovationbubble psychologist. Our interviewing technique focuses on mapping cognitive decision making processes and quantifying emotional experiences. Verbal and non-verbal cues are identified and analysed to understand the experiences and attitudes that inform people’s opinions and decisions about a product, brand or company.

What does it do?

  • It gives insight into people’s opinions, behaviours, and emotional experiences towards any given topic.
  • Such sessions often reveal emotional issues concerning control, impact, management, change and identity.

How does it work?

  • A representative sample of customers and employees are recruited for the sessions.
  • Sessions can be filmed and viewed remotely or observed behind observation windows.
  • Themes are identified and explored in detail within the group setting.
  • Images can be used to encourage participants to build up an emotional map on how they perceive the given topic.
  • This allows us to identify stigma, behaviours, and attitudes.
  • Removing barriers of resistance.
  • Implement new engagement factors.

What do you get out of it?

  • Insight into customers’ or employees’ opinions towards and emotional experiences with its brand, product, working atmosphere etc.
  • The advantage of employing trained psychologists over normal facilitators is their expertise and training in mapping cognitive decision making processes, quantifying emotional experience and decoding verbal and non-verbal subconscious behaviour which drive real life behaviour.
  • Cognitive decision making process mapping that quantify emotional experiences.
  • Decoding of verbal and non-verbal cues that drive real life behaviour.

What is it used for?

  • Communication strategy development
  • Brand identity development
  • Product development
  • Culture management strategies
  • Employee training and development strategies.

Emotional Journey Mapping

What is it?

EMOTIONAL JOURNEY MAPPING uncovers the conscious as well as subconscious drivers that impact people’s decisions.

 

EMOTIONAL JOURNEY MAPPING is ideal for building brand identity, new product development, as well as informing advertising, marketing and communications strategies.

 

EMOTIONAL JOURNEY MAPPING consists of detailed group interviews led by an Innovationbubble psychologist which focus on customers’ emotional journey. Our interviewing technique uses open-ended reflexive questions to truly understand the thoughts and feelings behind each step in the process. The results reveal people’s attitudes, emotions, preferences, wishes and hopes when engaging with a product, brand or company.

What does it do?

  • It captures people’s whole stories including attitudes, emotions, preferences, wishes and hopes.
  • It gives insight into all aspects and factors that significantly influence decision making processes in people’s journeys with a brand, product, and company.

How does it work?

Small groups of respondents have to discuss the journey they undergo when facing a certain situation (e.g. being ill, wanting to donate to a charity, and having to buy a new phone). Discussions are facilitated by a psychologist who prompts those using open-ended reflexive questions to justify each step and think about emotions involved.

What do you get out of it?

  • Unlike traditional journey mapping exercises, companies gain information about the conscious as well as subconscious drivers of a target audience.
  • Insight about how people feel when they engage with a brand, product, and company – Emotions are important to capture as they are the real drivers of behaviour.
  • An in-depth report/presentation on how to improve consumers’/employees’ experiences by understanding how to engage them emotionally.

What is it used for?

  • Development of new communication strategies
  • Brand design
  • Product placement
  • Marketing purposes
  • Advertising purposes

Command decisions

What is it?

COMMAND DECISIONS helps companies strengthen their workforce and working practices.

 

COMMAND DECISIONS is ideal for team building, resolving internal issues and bolstering company culture management.

 

COMMAND DECISIONS is an all-day workshop led by an Innovationbubble psychologist. Strategic decision making and team building exercises are observed and analysed for verbal and non-verbal cues.

The results are consolidated to reveal employee needs, motivational drivers, communications and leadership styles which can be used to strengthen working relations.

What does it do?

How does it work? Command decisions is a daylong workshop (can be stretched over 2 days) compromising of two sessions. During the morning session, strategic decision making and team building exercises are completed by the employees while being observed by psychologists. During the afternoon session the teams start making tactical decisions and have to attend to written orders.

What do you get out of it?

  • Understanding of how employees work together and make decisions in teams
  • Identifying communication styles and gaps.

What is it used for?

  • Team building
  • Culture management
  • Resolving internal issues