Insights and Press from Innovationbubble
As psychologists we help organisations with, among other things, employee engagement and well-being. There is a ground-hog day experience for us with many clients – educating them of the wider impact of poor employee engagement/experience. So it was pleasing to see a summary research paper highlighting these ‘other issues’, such as the finding that the…
Its Friday. Many of you are probably sitting reading this in less formal clothes than you were wearing yesterday. Dress down fridays were meant to represent casual wind-down and a creative end to the week. Presumably the feeling was that casual = productive. New scientific research suggests that dress down Fridays might have the opposite…
Measures of advertising effectiveness were studied from so many perspectives that it becomes hard to evaluate which type of assessment would bring most accurate results. We have invited our collaborator Laura Zaikauskaite to shed some light on to why the non-conscious should be considered when creating and measuring advertising campaigns: Today, marketers rely on different…