Insights and Press from Innovationbubble

Hot drinks and warm feelings

by Innovationbubble | 24th October 2008 | posted to Press

If you want someone to warm to you give them a steaming hot drink, say US researchers. People are more likely to judge strangers as welcoming and trustworthy when they are holding a hot cup of coffee, experiments show.

Marketing is an easy touch!

by Innovationbubble | 9th August 2007 | posted to Press

The study tested if evaluation of Aesthetic quality is influenced by tactile information and whether the evaluation process is affected more by one modality (vision) than another (touch). Tactile sensing and visual appreciation were compared with combined visual and tactile sensing of surface textures. Three kinds of plastic textures on the outside of a DVD…

The Emotional Drives behind Want

by Innovationbubble | 19th January 2005 | posted to Press

As the January sales hit stores across the UK, it’s time to uncover the science behind shopping sprees. What is the exhilarating rush we experience when we bag a bargain? Do we have a biological urge to buy? Are shopaholics really addicted? Dr. Nigel Marlow, Consumer and Business Psychologist at London Metropolitan University, will be explaining ‘the…

Colour in Retail Environments

by Innovationbubble | 1st September 2004 | posted to Press

Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series of cluttered distractor fields. The results supported previous findings regarding the effect of colour and showed that, even in cluttered environments, certain hues helped in…