Two weeks ago the ‘CX Nordics Transformation: Financial Services’ conference took place in Stockholm. My colleague Andra Magerusan and I were invited to run a workshop on how psychological research can help businesses improve their CX strategies. CXFSNordics is an inclusive conference where CX, UX, research and service design professionals come together with the understanding […]
The question ‘what do you want to be when you grow up?’ might be most frequently asked by parents to their children, or school teachers to their charges. But what about the older generation? New research has revealed that nearly half of Britons believe they are ‘too old’ to achieve their career dreams. The research, […]
I have the slightly bemusing honour of being able to say that I am responsible for a completely new music track that has been but as the first example of a ‘safe song to listen to’ whilst driving. Not a bad feat for me for someone who hasn’t got an ounce of musical creativity!
Scientists and musicians have combined to create what has been dubbed the world’s safest driving song. “Safe in Sound”, composed by professional musicians alongside psychologist Simon Moore, is designed to encourage “smooth breaking, accelerating and awareness of speed limits”. It is designed to mimic the “Goldilocks tempo” of the average human heartbeat (around 50-80 beats […]