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Insights and Press from Innovationbubble

Are you marketing to ‘ghost’​ customers?

by Innovationbubble | 5th Oct 2018 | posted to Insights, Marketing, Press

Hands up if you answer yes to any of the following: Our customers (B2B and B2C) actual behaviour is different to what they tell us they want/will do/won’t do. The data we collect on our customers doesn’t really enable us to predict how to best engage them…. When we provide what customers tell us they…

Our insights were picked up by The Times

by Innovationbubble | 21st Nov 2017 | posted to Press

Innovationbubble’s research with Fetch was picked up by The Times last weekend. The experiment involved a week long digital detox where we applied a multi-disciplinary method of exploring the effects of the detox. In the experiment, a short psychometric test was applied face to face by a trained psychologist to all participants before the ‘digital…

The Daily Mail picks up on our insights research with Hotels.com around the psychological and non conscious factors that impact customer experience when staying away from home…

by Innovationbubble | 27th Apr 2017 | posted to Press

Our M.D. Simon Moore has recently interviewed for The Daily Mail to give insights about running a successful and customer-centric hotel. Here is the extract for the article, enjoy! Want to run a successful hotel? Then do the maths, because apparently there’s a formula for getting ahead in the business. According to a new study,…

Key takeaways from the CXFSNordics 2016 conference

by Innovationbubble | 6th Jul 2016 | posted to Press

Two weeks ago the ‘CX Nordics Transformation: Financial Services’ conference took place in Stockholm. My colleague Andra Magerusan and I were invited to run a workshop on how psychological research can help businesses improve their CX strategies. CXFSNordics is an inclusive conference where CX, UX, research and service design professionals come together with the understanding…