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Insights and Press from Innovationbubble

Are you marketing to ‘ghost’​ customers?

by Innovationbubble | 5th Oct 2018 | posted to Insights, Marketing, Press

Hands up if you answer yes to any of the following: Our customers (B2B and B2C) actual behaviour is different to what they tell us they want/will do/won’t do. The data we collect on our customers doesn’t really enable us to predict how to best engage them…. When we provide what customers tell us they…

Customer Insights Traditional Tools Don’t Tell You…

by Innovationbubble | 13th Sep 2018 | posted to Consumers, Insights, Marketing

What makes a customer buy? Imagine you are branding a mealtime product for professional people. You may ask, what factors influence professional customers to buy food? Is the buyer dieting? Are they short on time? Maybe the customer is gluten-free or vegan? Does the use of sustainable methods influence their purchase? Many factors might affect…

Is the non-conscious killing your advertisement efforts?

by Innovationbubble | 15th Sep 2016 | posted to Advertsing, Marketing

Measures of advertising effectiveness were studied from so many perspectives that it becomes hard to evaluate which type of assessment would bring most accurate results. We have invited our collaborator Laura Zaikauskaite to shed some light on to why the non-conscious should be considered when creating and measuring advertising campaigns: Today, marketers rely on different…