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Insights and Press from Innovationbubble

Psychology of Recommendation

by Innovationbubble | 4th February 2015 | posted to Insights

Summary Everyone agreed that recommendations were important in their lives, with those from the North East indicating the most importance and those from the South West attaching the least importance to it. Face to face recommendation more important and persuasive than Internet or social media. There are two types of recommendation behaviour: ‘active volunteering ’…

Our ‘Secret’ Lives in Cars

by Innovationbubble | 10th March 2014 | posted to Insights

In the 1980’s, Ian Dury famously sang about his relationship with Nina and the love affair involving his Cortina: “I had a love affair with Nina In the back of my Cortina……” (Billericay Dickie[1]). Recently a well-known car-hire company conducted a poll to discover what else goes on in cars. The poll and supporting in-depth…

Valentine’s Day: Spreading the love or minimizing the pain?

by Innovationbubble | 14th February 2014 | posted to Insights

So it’s the day when the consumption of flowers, and chocolate peaks. Love is around and abounding; we all feel generous, cozy and loved. So according to market research surveys 180 million valentines cards are sent each year. That’s a lot of consumer-led love. We give to show people how special they are and what…

The Consumer Psychology Model of Customer Experience Management (CEM)

by Innovationbubble | 10th October 2013 | posted to Insights

The Consumer Psychology Model of Customer Experience Management (CEM) by the Insight Team at Innovationbubble & Dr Nigel Marlow, Business & Consumer Psychologist Introduction The customer is King again! Customer experience is becoming a central feature of business strategy. Since the early 2000’s there has been a growing realization that price differentiation is no longer…