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Insights and Press from Innovationbubble

The basis of trust in organisations and brands

by Innovationbubble | 17th August 2017 | posted to Insights

  In the past few years several surveys have shown that roughly two thirds of the public (i.e. potential customers) do not trust businesses; and over two thirds of employees do not trust their bosses. In the past, these finding might have produced a shrug and a “so what!” from certain executives at some organisations….

Psychologically customer’s equate frictionless with meaningless.

by Innovationbubble | 13th June 2017 | posted to Insights

Article published on Huffington Post We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back…

NPS: It’s good…but not that good

by Innovationbubble | 2nd November 2016 | posted to Insights

The Net Promoter Score (NPS) is a simple but powerful tool that uses a single question to obtain a comparative measure of client satisfaction. Some businesses also use NPS as a measure of loyalty but it can be seen as an indicator of WOM (word of mouth) promotion or Buzz surrounding a brand.  NPS is…

Early Fridays = Higher Productivity

by Innovationbubble | 6th October 2016 | posted to Insights

Do you still finish work at 5pm or even, god forbid, 6pm on a Friday? There is a growing trend for businesses to let their employees pack up early on Fridays. Red Bull announced the 29th July 2016 to be the official ‘National 4pm finish Day’ and reports have it that Kellogg’s has been letting…