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Insights and Press from Innovationbubble

Psychologically customer’s equate frictionless with meaningless.

by Innovationbubble | 19th April 2017 | posted to Insights

We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back problems due to ‘mobile craning’ […]

NPS: It’s good…but not that good

by Innovationbubble | 2nd November 2016 | posted to Insights

The Net Promoter Score (NPS) is a simple but powerful tool that uses a single question to obtain a comparative measure of client satisfaction. Some businesses also use NPS as a measure of loyalty but it can be seen as an indicator of WOM (word of mouth) promotion or Buzz surrounding a brand.  NPS is […]

Early Fridays = Higher Productivity

by Innovationbubble | 6th October 2016 | posted to Insights

Do you still finish work at 5pm or even, god forbid, 6pm on a Friday? There is a growing trend for businesses to let their employees pack up early on Fridays. Red Bull announced the 29th July 2016 to be the official ‘National 4pm finish Day’ and reports have it that Kellogg’s has been letting […]

Advertising effectiveness and your emotions

by Innovationbubble | 30th September 2016 | posted to Insights

No doubt, the challenge of a marketing message is to find a most effective way to communicate information. But how could we find it?   As discussed in previous posts, some information is processed consciously whereas other information is processed non-consciously. Some information generates rational thought, some generates emotional thought. While rational thoughts are more […]