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must-read: Interesting consumer psychology purchasing study

by Innovationbubble | 6th December 2018 | posted to Consumers, Insights

A consumer psychology purchasing study that I feel some of my contacts on here might find fascinating from a purchase decision making perspective. In summary the study had consumers selecting the best used car from a selection of four cars. Each of the cars was rated in four different categories (such as mileage). One car…

Customer Insights Traditional Tools Don’t Tell You…

by Innovationbubble | 13th Sep 2018 | posted to Consumers, Insights, Marketing

What makes a customer buy? Imagine you are branding a mealtime product for professional people. You may ask, what factors influence professional customers to buy food? Is the buyer dieting? Are they short on time? Maybe the customer is gluten-free or vegan? Does the use of sustainable methods influence their purchase? Many factors might affect…