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Is the non-conscious killing your advertisement efforts?

by Innovationbubble | 15th Sep 2016 | posted to Advertsing, Marketing

Measures of advertising effectiveness were studied from so many perspectives that it becomes hard to evaluate which type of assessment would bring most accurate results. We have invited our collaborator Laura Zaikauskaite to shed some light on to why the non-conscious should be considered when creating and measuring advertising campaigns: Today, marketers rely on different…