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The Price of Employees’ Cognitive and Emotional Disconnect

Tackling the 53%. A recent Gallup article states that US employees are becoming more engaged climbing to 34% in recent months; the highest since records began in 2000. The benefits of engaged employees are well documented. Ultimately, when employees are more connected to, more invested in, and have a greater attachment to their organization they drive…

Customer Insights Traditional Tools Don’t Tell You…

by Innovationbubble | 13th Sep 2018 | posted to Consumers, Insights, Marketing

What makes a customer buy? Imagine you are branding a mealtime product for professional people. You may ask, what factors influence professional customers to buy food? Is the buyer dieting? Are they short on time? Maybe the customer is gluten-free or vegan? Does the use of sustainable methods influence their purchase? Many factors might affect…