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Why employing non-conscious customer/employee research exponentially helps your brands marketing, positioning and communication effectiveness.

by Innovationbubble | 27th Jul 2018 | posted to Insights

Nice article in Forbes outlining why employing non conscious customer/employee research exponentially helps your brands marketing, positioning and communication effectiveness. The trouble for most brands is they are aware of this and 1) either try and do it themselves (with often poor and comical consequences) or 2) just don’t know who to approach to help…