News

Insights and Press from Innovationbubble

Advertising effectiveness and your emotions

by Innovationbubble | 30th September 2016 | posted to Insights

No doubt, the challenge of a marketing message is to find a most effective way to communicate information. But how could we find it?   As discussed in previous posts, some information is processed consciously whereas other information is processed non-consciously. Some information generates rational thought, some generates emotional thought. While rational thoughts are more…

Communities in the workplace and employee retention

by Innovationbubble | 21st September 2016 | posted to Insights

The workplace concept has changed dramatically over the past decades. While in the past it was common that people spent their entire life in one role, nowadays leaving after 1- 2 years is usually common.It seems as though people have lost their “workplace loyalty”. Some would also argue that workplaces have lost their human touch…

Is the non-conscious killing your advertisement efforts?

by Innovationbubble | 15th September 2016 | posted to Uncategorised

Measures of advertising effectiveness were studied from so many perspectives that it becomes hard to evaluate which type of assessment would bring most accurate results. We have invited our collaborator Laura Zaikauskaite to shed some light on to why the non-conscious should be considered when creating and measuring advertising campaigns: Today, marketers rely on different…

75% of your decisions are made non-consciously

by Innovationbubble | 15th September 2016 | posted to Insights

In our previous post we outlined the top three limitations of gathering large data sets without complementing them with methods aimed at measuring the unknown processes or states the customer might go through. In this post and the next week’s one, we will cover what’s really important  when measuring customers’ relationships with the brand.  …