We are an award winning behavioural insights consultancy.
As psychologists, we find out why people don’t do what they say.
And tell you what to do about it.
HOW WE DO IT
CONSTRUCTING THE WINNING FORMULA
We use a suite of bespoke, psychological tools and techniques to get to the core of behaviour and increase customer retention, reduce churn and facilitate new market growth. We can identify key areas to improve customer experience and loyalty.Discover More
The workplace concept has changed dramatically over the past decades. While in the past it was common that people spent their entire life in one role, nowadays leaving after 1- 2 years is usually common.It seems as though people have lost their “workplace loyalty”. Some would also argue that workplaces have lost their human touch […]
Measures of advertising effectiveness were studied from so many perspectives that it becomes hard to evaluate which type of assessment would bring most accurate results. We have invited our collaborator Laura Zaikauskaite to shed some light on to why the non-conscious should be considered when creating and measuring advertising campaigns: Today, marketers rely on different […]
In our previous post we outlined the top three limitations of gathering large data sets without complementing them with methods aimed at measuring the unknown processes or states the customer might go through. In this post and the next week’s one, we will cover what’s really important when measuring customers’ relationships with the brand. […]