We’re a new type of insight consultancy.
We’re curious about why people don’t do what they say.
We investigate the reason for your customers’ behaviour, providing your business with the insight you need.
HOW WE DO IT
CONSTRUCTING THE WINNING FORMULA
We use cutting-edge psychological tools and techniques to truly understand what your customers or workforce say, think and feel – and why.
Our bespoke qualitative and quantitative approach guarantees new, actionable insights based on robust data and scientific rigour.Discover More
Our M.D. Simon Moore has recently interviewed for The Daily Mail to give insights about running a successful and customer-centric hotel. Here is the extract for the article, enjoy! Want to run a successful hotel? Then do the maths, because apparently there’s a formula for getting ahead in the business. According to a new study, […]
We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back problems due to ‘mobile craning’ […]
By Lea Zeller In late October 2016, the Customer Experience Management (CEM) Telecoms in North America event took place in Atlanta. The conference aims to bring Telco and cableco professionals together to discuss the latest advancements in their field. Companies represented at this year’s event ranged from Nokia to Verizon and Cable & Wireless. My […]