We are an award winning behavioural insights consultancy.
As psychologists, we find out why people don’t do what they say.
And tell you what to do about it.
HOW WE DO IT
CONSTRUCTING THE WINNING FORMULA
We use a suite of bespoke, psychological tools and techniques to get to the core of behaviour and increase customer retention, reduce churn and facilitate new market growth. We can identify key areas to improve customer experience and loyalty.Discover More
Its Friday. Many of you are probably sitting reading this in less formal clothes than you were wearing yesterday. Dress down fridays were meant to represent casual wind-down and a creative end to the week. Presumably the feeling was that casual = productive. New scientific research suggests that dress down Fridays might have the opposite […]
Do you still finish work at 5pm or even, god forbid, 6pm on a Friday? There is a growing trend for businesses to let their employees pack up early on Fridays. Red Bull announced the 29th July 2016 to be the official ‘National 4pm finish Day’ and reports have it that Kellogg’s has been letting […]
No doubt, the challenge of a marketing message is to find a most effective way to communicate information. But how could we find it? As discussed in previous posts, some information is processed consciously whereas other information is processed non-consciously. Some information generates rational thought, some generates emotional thought. While rational thoughts are more […]