We’re a new type of insight consultancy.
We’re curious about why people don’t do what they say.
We investigate the reasons for your customers’ and employees’ behaviour, providing your business with the insight you need.
HOW WE DO IT
CONSTRUCTING THE WINNING FORMULA
We use cutting-edge psychological tools and techniques to truly understand what your customers or workforce say, think and feel – and why.
Our bespoke qualitative and quantitative approach guarantees new, actionable insights based on robust data and scientific rigour.Discover More
In the past few years several surveys have shown that roughly two thirds of the public (i.e. potential customers) do not trust businesses; and over two thirds of employees do not trust their bosses. In the past, these finding might have produced a shrug and a “so what!” from certain executives at some organisations. […]
Article published on Huffington Post We are in a new era of human evolution. I coined the phrase ‘digital centaurs‘ at a conference presentation last year – a reference to many of us being half in the real world and half in the digital dimension. Osteopaths and chiropractors alike have predicted that neck and back […]
Our M.D. Simon Moore has recently interviewed for The Daily Mail to give insights about running a successful and customer-centric hotel. Here is the extract for the article, enjoy! Want to run a successful hotel? Then do the maths, because apparently there’s a formula for getting ahead in the business. According to a new study, […]