We’re a new type of insights agency.
We’re curious about why people don’t do what they say.
We investigate the reason for your customers’ behaviour, providing your business with the insight you need.
HOW WE DO IT
CONSTRUCTING THE WINNING FORMULA
We use cutting-edge psychological tools and techniques to truly understand what your customers or workforce say, think and feel – and why.
Our bespoke qualitative and quantitative approach guarantees new, actionable insights based on robust data and scientific rigour.Discover More
By Lea Zeller In late October 2016, the Customer Experience Management (CEM) Telecoms in North America event took place in Atlanta. The conference aims to bring Telco and cableco professionals together to discuss the latest advancements in their field. Companies represented at this year’s event ranged from Nokia to Verizon and Cable & Wireless. My […]
The Net Promoter Score (NPS) is a simple but powerful tool that uses a single question to obtain a comparative measure of client satisfaction. Some businesses also use NPS as a measure of loyalty but it can be seen as an indicator of WOM (word of mouth) promotion or Buzz surrounding a brand. NPS is […]
Its Friday. Many of you are probably sitting reading this in less formal clothes than you were wearing yesterday. Dress down fridays were meant to represent casual wind-down and a creative end to the week. Presumably the feeling was that casual = productive. New scientific research suggests that dress down Fridays might have the opposite […]